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Aviva’s profits surge following Direct Line acquisition

Written by Adam Cadle
14/08/2026

Aviva’s operating profit for H1 2026 has surged by 24% to £1.3bn, driven by the group’s “strong progress” following its acquisition of Direct Line in 2025.

Aviva’s general insurance premiums grew 29% to £8.1bn, with UK and Ireland premiums up 42% to £5.9bn.

“We are making very good progress with the integration of Direct Line,” Aviva CEO, Amanda Blanc, said.

“We have quickly improved Direct Line’s profitability, grown price comparison website sales, and maintained excellent levels of customer service. We are well on track to deliver all the financial benefits of the acquisition.”

Blanc added the insurer is “confident that we will meet our three-year financial targets in 2028 and expect 75% of our earnings to be capital-light by that point”.



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