SSGA rebrands to State Street Investment Management

Written by Jack Gray

02/07/2025

The asset management business of State Street Corporation, State Street Global Advisors (SSGA), has rebranded to State Street Investment Management.

The firm said the rebranding highlighted its focus on growth and engagement with clients and partners, as well as its commitment to product innovation to create better outcomes for investors and their clients.

“Today marks a new chapter in our story – one that reflects our values, honours our rich heritage, and brings our vision for the future into sharper focus,” commented State Street Investment Management president and chief executive officer, Yie-Hsin Hung.

“Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritising partnerships.”

To develop its new brand identity, State Street conducted research and called for feedback from clients, investors and employees.

It said that the rebrand would put a stronger focus on the firm’s ‘One State Street’ approach, which seeks to improve collaboration across the company and expand its offerings.

State Street Investment Management manages approximately $4.67trn of assets across a range of clients, from institutional and individual investors to plan sponsors and financial advisers.

“To us, the word ‘investment’ is not just about the capital markets,” said Hung. “As a firm, we’re investing in our relationships, investing in innovation and investing in the future.

“We’re helping secure better outcomes for our clients, and we’re pleased to present a new brand name that reflects this.”

State Street Investment Management chief marketing officer, John Brockelman, added: “State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions.

“We’re excited to unveil a new brand that communicates that promise. These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients’ experience across State Street.”

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