North American P&C insurers that have invested more resources in advanced analytics and AI have achieved greater profitability and premium growth, according to a new survey from WTW.
The WTW 2026 Advanced Analytics and AI Survey revealed that insurers using more sophisticated analytics achieved combined ratios six percentage points lower and premium growth three percentage points higher compared to slower adopters between 2022 and 2024.
Laura Doddington, head of personal and commercial lines, insurance consulting and technology, North America, WTW, stated: “Advanced analytics and AI are beginning to yield significant payoffs, as lead carriers report measurable returns on investment. With insurers planning to ramp up investment across personal and commercial lines, advanced analytics is shifting rapidly from competitive advantage to essential requirement to maintain market viability and drive sustainable growth.”
A total of 59 P&C insurers in the US and Canada participated, drawing on the views of senior insurance executives across analytics, actuarial, and strategy functions.
