New York Life has announced the launch of New York Life Investment Management as the unified global brand bringing together its asset management businesses across public and private markets.
To support the global launch, the firm will introduce a new advertising campaign centred on the message: “Built on stability. Designed for what is next.” The campaign is one of several investments being made alongside initiatives to enhance distribution, expand product development, advance innovation and deepen client relationships.
“Our global brand reflects the strength and scale of our platform across public and private markets, making the full breadth of our capabilities more visible and accessible to clients navigating the next era of investing,” said Naïm Abou-Jaoudé, CEO, New York Life Investment Management.
“With the support of New York Life, we are continuing to expand the breadth of our offerings, guided by disciplined active management, long-term partnerships, and the enduring values of our firm.”
