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Just Retirement brand returns as business sharpens focus on UK retirement markets

Written by Adam Cadle
03/11/2026

The Just Group is returning to the Just Retirement trading name from Just, reflecting its focus on pension risk transfer and retail retirement solutions.

Supported by the financial strength and investment expertise of Brookfield Wealth Solutions, Just Retirement said it is positioned to pursue sustainable long-term growth across attractive UK retirement markets.

Pretty Sagoo, interim CEO at Just Retirement, commented: “Returning to Just Retirement says clearly who we are and where we are focused. Retirement is at the heart of our business and our purpose of helping people achieve a better later life.

“We have strong foundations, significant opportunities ahead of us and the support of Brookfield Wealth Solutions. Our ambition is clear: to build Just Retirement into one of the UK’s leading retirement businesses.”

The refreshed identity will be introduced gradually over the coming months.



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